Course curriculum

  • 1

    About this course: Marketing for writers - the fundamentals

  • 2

    Introduction to marketing for writers

    • Marketing for writers - course introduction

    • Marketing for writers - the fundamentals introduction slides
  • 3

    Objective setting

    • Objective setting

    • Marketing for writers - the fundamentals objectives slides
  • 4

    Identifying your target audiences

    • Identifying your target audiences

    • Marketing for writers - the fundamentals target audiences slides
  • 5

    Choosing channels

    • Choosing channels

    • Marketing for writers - the fundamentals channels slides
  • 6

    Key messages and content

    • Key messages and content

    • Marketing for writers - the fundamentals key messages and content slides
  • 7

    Resources and tactical plan

    • Resources and tactical plan

    • Marketing for writers - the fundamentals resources and tactical plan slides
  • 8

    Evaluation and refinement

    • Evaluation and refinement

    • Marketing for writers - the fundamentals - evaluation slides

    • Marketing for authors - Optional one-to-one info

    • Anna Caig Communications - Marketing for authors - template marketing strategy